Top 3 Worst Ways to Spend Your Roofing Marketing Budget
If you’re a roofing business owner, then you know that marketing is essential to the success of your company. However, there are many different ways to market your products and services — some will work better than others… In this blog post, we’ll discuss three of the worst ways roofers can spend their marketing budget so you don’t make the same mistakes others have already learned from.
Hiring The Wrong SEO Company
The first way you can waste your roofing marketing budget is by hiring the wrong search engine optimization company. SEO, or Search Engine Optimization, is a service that helps improve how high your website ranks on Google and other search engines for certain keywords people type into their browsers to find businesses like yours.
When hiring an SEO company, you should look for those who have proven results and are reputable. Personalization is also very important so when choosing the right SEO company to work with, it’s important for you to know whether they can customize the service to be in line with your business. Some may also promise you the world but will only do the bare minimum. The last thing you want to do is invest money into an SEO company that over-promises but fails to deliver anything of value in return.
Buying Directory Listings
Another way you can waste your roofing marketing budget is by buying directory listings. There are many directories online where businesses pay to have their website listed in them for others to see. Although directory listings do help your page to rank higher in search results, there is no need for you to pay for them. There are many free directories that you can use. You only need to make sure that your listing is fully-optimized and you can see the same exact results as you would if you pay for a premium directory.
If you do decide to buy directory listings, make sure that the areas they cover are targeted to your specific business. Also, pay attention to the rank of a directory on Google and make sure that it is not too far below where you want your page to be ranked.
Buying Leads
Another way you can waste your roofing marketing budget is by buying leads. A lead refers to a person who has filled out a form on your website or contacted you through some other means and expressed interest in whatever service you are offering.
In the past, it was considered good practice for businesses to buy as many leads as they could from lead generation companies. However, this is no longer the case as more and more leads being sold are of low quality. This means that you’re likely to end up contacting people who are not interested in what you have to offer or worse, they may be scammers.
The best way to get leads for your roofing business is by generating them yourself. You can do this by writing guest posts for popular blogs in your niche, participating in forum discussions and answering questions on Quora, posting videos to YouTube etc.
You can also leverage Google Ads. As long as you properly optimize your campaign, Google Ads is a great lead gen option that you can control 100%.
So, there you go. These are three of the worst ways roofers can spend their marketing budget. If you want your business to be successful, then it’s important to avoid making these mistakes and focus on strategies that will actually help you achieve your goals. Thanks for reading!