The Absolute Best HVAC Keywords for SEO Success

Jake Milkerson
4 min readDec 17, 2021


HVAC is a huge industry with many potential customers who may be looking for the best company to do work for them. In order to rank high in search engine results pages, it’s vital that you optimize your website’s content. One of the best ways to do this is to use the most relevant keywords possible for your HVAC website.

An HVAC technician working on a residential air conditioner.

However, if you are unsure what keywords to use or where to start looking for them, then today’s your lucky day. This article will show you the top most searched keywords in the HVAC industry and why using them is crucial for your business.

Why Optimize Keywords for Your HVAC Website?

When customers are looking for a company to do work on their HVAC system, they will likely use a search engine such as Google, Yahoo, or Bing to find the best option. If your website isn’t optimized for these keywords, then you may not be found by these potential customers.

On the other hand, if your website is optimized for these keywords, then you will appear higher in the search engine results pages and have a better chance of being chosen by the customer. This is why it’s so important to use relevant keywords for your HVAC website.

Better online visibility is the ultimate benefit of using the most relevant keywords for your website. But besides it, there are other ways that using optimized keywords can help your HVAC company, which are as follows:

  • Better insight on trends and consumer behavior.
  • Getting the right traffic to your website.
  • Acquiring better quality leads.
  • Content with high-ranking keywords can lead to an increased conversion rate.
  • Optimized content increases customer engagement.
  • Better insight on high-quality keywords.

Keyword Research

Now that you understand the importance of using keywords for your HVAC website, it’s time to start doing some research. The first step is finding out which keywords are being used most by people who are looking for a company like yours.

A decorative image with the text KEYWORDS in bold near a laptop and coffee.

Luckily, there are many different tools and resources that can help you with this task. One of the most popular tools is Google Keyword Planner. This tool allows you to see how many people are searching for a particular keyword each month, as well as the competition for that keyword.

Another great resource for finding keywords is Google Trends. This tool lets you see how often a particular keyword is being searched for and how it has changed over time.

Once you have a list of potential keywords, it’s important to evaluate them and choose the ones that are most relevant to your business. You can do this by looking at the following factors:

  • Keyword-relevancy to your business.
  • The search volume and frequency of the keyword being searched.
  • The competition for the keyword.
  • The relevance of the keyword to your website’s content.
  • How difficult ranking for the search term is.

But you don’t have to worry about keyword research for now because as promised we will give you the top 40 keywords that you can use for your HVAC company. However, it’s important to note that SEO is an ever-changing game and keyword research is something that should be on the top of your list of things that need to get done.

Not doing regular keyword research can be a fatal mistake that you wouldn’t want to make. Or you will get left behind. But for now, we’d like to make things easier for you so here are the top 40 keywords that you can use on your HVAC website.

  1. HVAC
  2. Heating and cooling
  3. Heating and air conditioning
  4. Ductless air conditioner
  5. Air duct cleaning
  6. HVAC system
  7. HVAC repair
  8. HVAC technician
  9. Heating repair
  10. HVAC service
  11. HVAC contractor
  12. HVAC maintenance
  13. Boilers
  14. Heating and cooling repair
  15. Heating and air conditioning repair
  16. Air conditioner repair
  17. Heater repair
  18. Furnace repair
  19. Furnace replacement
  20. Furnace maintenance
  21. Insulation service
  22. HVAC installation
  23. Heating systems
  24. HVAC company
  25. Commercial HVAC
  26. Heating and cooling systems
  27. HVAC equipment
  28. Types of air conditioners
  29. Heating technician
  30. HVAC air conditioning
  31. Ductless heating
  32. Air conditioning repairs
  33. Air conditioner installation
  34. Air conditioner maintenance
  35. Indoor air quality
  36. Heating contractor
  37. Air conditioner repairs
  38. A/C repairs
  39. Air conditioner repair service
  40. A/C replacement service


Now that you have a list of the top 40 keywords for your HVAC website, it’s time to start using them on your site’s content such as on your business descriptions, page titles, metadata, articles, etc. But don’t stop there; as mentioned earlier make sure to do regular keyword research so that you can stay ahead of the competition.



Jake Milkerson

Just a dude that loves to write about anything and everything under the sun!